Founder
I spent my life working towards a degree in order to get a 9-5 career in business. I wanted great benefits and stability to my future. I accomplished my goals and craved more. I desired a challenge through work. Carbon Digital Marketing was born from the desire to help local businesses develop their online footprint. I worked closely with multiple brands around the Roaring Fork Valley to develop their media strategy and executed it for them.
Achievements
Within the first year of business I onboarded over seven clients. Two of the clients were new businesses working to develop their online footprint from scratch. I obtained two multi-national paid media accounts and drove growth YoY for my largest paid media client.
For the new businesses I signed, I implemented SaaS to help streamline events, task lists, and general business flow. I worked closely with these clients to grow their organic social media from 0 to over 1,000 in less than 4 months (a lot for a small town!). I built multiple websites utilizing 3rd party platforms, injecting code where needed.
Day-to-Day
Monitoring performance for each client across paid media channels, shifting budgets, and making optimizations according to performance.
Collaborating with different organizations around town to do brand collabs and events. Scheduling each client’s event calendar each month and monitoring.
Weekly & Monthly Tasks
Monthly reporting for paid-media performance check-ins. Bi-weekly performance recaps via email.
Leading the weekly team meetings across each client. Executing strategy around marketing, events, and promotions.